Joycoast is a Chicago-based company that designs and creates wooden watches wooden sunglasses, rings, and other unique products inspired by nature. 


Joycoast founder Reese O’Toole was simply "not a watch guy." Every watch he tried caused discomfort, and added unnecessary extra weight.  

It wasn't until 2017 when Reese realized one of the oldest materials (wood) could be combined with modern technology to create a unique, lightweight, and amazingly comfortable piece of art to wear on your wrist. He got to work designing his first collection of wooden watches for men. This is when Joycoast was born.  Not long after, he discovered other products he could create from wood, such as wooden sunglasses.  To this day Reese only wears wooden accessories and has been raising awareness for wood as a sustainable alternative to traditional steel watches and harmful plastic sunglasses.  Joycoast has advanced a lot over the years and now offers engraved wooden watches, which make extra special gifts.

1,000,000 Trees

At joycoast our mission is to create exciting, unique, and sustainable products for your wardrobe while maintaining a negative carbon footprint and positively impacting the environment. 

For every product sold, 10 trees are planted in an area that needs it most around the world. 

Our goal is to plant 1 Million trees. Ready to help us get there? 

How we plant 10 trees for every product sold.


Wood is one of the most environmentally friendly materials available for crafting. Every product is hand-crafted using wood harvested from responsibly managed FSC-Certified Forests.

Wood is a naturally renewable resource and producing it requires minimal energy and fossil fuels compared to concrete and steel.

At the end of their initial service life, wood products are easily recycled for other uses. Wood contributes fewer greenhouse gas emissions than non-renewable steel and concrete.

Meet The Joy-Team!

Reese O'Toole


Nate Todd

Sales Lead

Martina S.

Joycoast Concierge

Amber W.

Event Stylist

When you contact joycoast you won't have to go through the motions pressing buttons and entering codes. Martina will answer with a smile!  We take pride in our customer satisfaction. We love to have fun, but more than anything we want to know our customers are the happiest in the world.  When you make a purchase from joycoast, you are joining our adventure family and we will be here to help in anyway we can.  Don't hesitate to contact us at any time. We'd love to hear from you. 

Let's Have Fun With It.