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Press + media
It's gonna be a good day.
Premium, sustainable accessories and memorable gifting experiences—designed in Chicago with natural character and measurable impact.
Media resources
A press kit, or media kit, is a curated collection of promotional and informational materials for journalists, media outlets and event organizers. This page provides ready-to-use facts, images and brand assets that make it easy to write stories, review products or feature Joycoast.
At a glance
The brand
Joycoast began when founder Reese O'Toole found traditional watches generic, heavy and uncomfortable. He missed wearing something on his wrist, so he explored what else a watch could be made from.
Wooden watches had existed for years, but many felt like a chunk of wood on the wrist. Reese saw an opportunity to make them lighter, more refined and more modern. He began designing from his Lincoln Park studio apartment and selling at every market and pop-up he could find.
Joycoast has since grown into a full sustainable accessories brand. It remains a family business, run with Reese's wife and inspired by their daughter, Harper. Reese's mom, dad and sister have also helped bring the brand to life at IMx.
Joycoast's flagship store and company headquarters, opened in Lincoln Park, Chicago, in June 2025.
Purpose in every product
Joycoast uses sustainable materials and works to reduce reliance on harmful plastics. More than 200,000 trees have been planted to date. Food-producing trees create produce that helps feed families and uplift communities with significant need across Africa, where much of Joycoast's wood is sourced. All Joycoast wood comes from FSC-certified forests, meaning those forests are responsibly managed.
Corporate + event gifting
Founder-led, high-touch programs for meetings, incentives, conferences, recognition and client events—available onsite or through virtual redemption.
Joy experts bring a curated assortment onsite, guide each guest to a favorite style and fit, resize and fulfill gifts on the spot. Feminine, masculine and unisex options are available, with sizes from small to XL where relevant.
Programs can include engraving, client- or event-branded cork cases, bamboo gift boxes, lens cloths, product inserts, virtual redemption and white-glove recipient care.
Sunglasses feature polarized UV400 lenses, spring hinges and scratch-resistant polycarbonate lenses on relevant styles. Wooden watches use Japanese quartz movements—including Miyota movements where relevant—and include a 12-month manufacturer's warranty.
Brand assets
Use approved artwork without altering proportions, colors, or spacing.
Primary Joycoast artwork.
White flat Joycoast artwork
White flat Joycoast artwork
Brand system
Select a color code to copy it.
Brand identity
Guidance for editorial layouts, partner materials and branded event communications.
Use Nexa Bold for the Joycoast logo and “It’s gonna be a good day.” tagline. Use Roboto for supporting copy. Approved logo artwork should always take priority over typeset recreations.
Friendly, approachable and environmentally conscious. Keep language casual, optimistic, informative, inclusive and action-oriented—like a trusted friend inviting people into a positive community.
Draw inspiration from surf, sun, sky, mountains and natural materials. Chicago’s four six-pointed stars may support messages such as “Chicago-based company” and “With love, from Chicago.”
Approved imagery
High-resolution images for editorial, event, and partner use.
Approved photography of founder Reese O'Toole.
Wooden sunglasses, watches, Apple Watch bands and accessories.
Onsite choose-your-gift, fitting and personalization experiences.
Joycoast's retail store and company headquarters in Chicago.
Editorial inspiration
Joycoast has planted more than 200,000 trees through its product-linked commitment.
Food-producing trees create produce for families in African communities with significant need.
A premium accessories brand challenging the idea that elevated design and responsible impact must be separate.
Run with Reese's wife, inspired by their daughter Harper and supported by his mom, dad and sister at IMx.
Joycoast returned to the neighborhood where it began, opening its flagship store and headquarters in June 2025.
Joy experts bring the assortment onsite for inclusive fitting, resizing, engraving, branded packaging and on-the-spot fulfillment.
Press + partnerships
For interviews, product requests, high-resolution imagery, gifting partnerships or additional information, contact the Joycoast team.
