Our Story

Reese founded Joycoast in 2017 due to a need for more comfortable and eco-friendly accessories.  Our mission involves using sustainable materials and planting 10 trees for every product sold.  Since creation, he has designed 200+ unique styles of glasses, watches, and rings and sold them to thousands of happy customers and planted over 80,000 trees!

Hi, nice to meet you

Welcome to Joycoast, the ultimate destination for sustainable, stylish, and eco-friendly accessories! Since our inception in 2017, we've been committed to crafting sunglasses, watches, and accessories from natural materials like wood. Our mission is simple yet powerful: reduce plastic waste, utilize sustainable materials, and plant 1 million trees by 2025. As of August 2023, we've proudly planted 80,000 trees in partnership with Trees.org and Eden Reforestation Projects.


Joycoast  / Founder

Our Wooden Watches, Sunglasses, and Accessories

At Joycoast, our wooden accessories stand out as the epitome of craftsmanship and sustainability. We take immense pride in creating the best wooden sunglasses, watches, and accessories on the market. Our commitment to using natural, eco-friendly materials, such as wood, is not just about fashion – it's about making a lasting impact. Each accessory is a unique piece of art, showcasing the beauty of wood's natural textures and grains. 

Beyond their aesthetic appeal, our wooden accessories are the best choice for those who value sustainability and eco-conscious living. By selecting Joycoast, you're not only adorning yourself with a stylish statement but also making a responsible choice for the environment, as every product contributes to our mission of planting trees. Join us in embracing the elegance of nature while leaving a positive mark on our planet.

Unique + Eco-Friendly + Premium Quality


  • Small business, based in Chicago.
  • Eco-friendly & 10 trees planted.
  • Gender-neutral & standard sizing fits most.
  • The most unique and original gift.
  • * 5-star service to meet your unique needs.

Joycoast Sunglasses

  • Lightweight, comfortable, and unique.
  • Polarized & UV-400 lenses.
  • Spring-loaded hinges for a flex-fit.
  • Unisex styles that fit most.
  • Up to 50% more lightweight.
  • Joycoast's cork folding case can be easily collapsed into a thin, portable design for convenient travel.

Joycoast Watches

  • Lightweight, comfortable, and unique.
  • Looks great with casual & business attire.
  • High-quality Japanese quartz movement.
  • Easy open stainless steel fold buckle.
  • 12-month manufacturer's warranty.
  • Includes: bamboo gift box, re-sizing tool, and instructions.

**Are You Ready to Elevate Your Style and Impact the World Simultaneously?**

At Joycoast, we're more than just a brand – we're a movement. We ask you this: Can your accessories do more than enhance your style? Can they also contribute to a greener, more sustainable planet? The answer is a resounding "Yes!" With Joycoast's wooden accessories, you're not just accessorizing; you're making a statement. Our eco-friendly, custom-crafted wooden sunglasses, watches, and accessories are the perfect choice for those who seek style, sustainability, and uniqueness. Discover how you can elevate your look and leave a positive mark on the world – all with one choice. Join the Joycoast movement today!



Premium Products


Satisfied Customers


Trees Planted

Thanks for coming by!

Want specific information?

Give us a call, txt, or email us.  We work to answer all inquiries within 24-48 hours on business days. We will be happy to answer your questions.

Have a question?

Give us a call, txt, or email us.  We work to answer all inquiries within 24-48 hours on business days. We will be happy to answer your questions.