Chicago, IL — June 21, 2025 – Joycoast, the Chicago-based sustainable lifestyle brand known for its premium wooden sunglasses, watches, and accessories, has officially opened its first flagship retail store in Lincoln Park.
Founded in 2017 by entrepreneur Reese O’Toole, Joycoast has built a reputation for combining style, sustainability, and purpose. Every product purchased plants 10 trees, contributing to over 160,000 trees planted worldwide to date. With the new Lincoln Park store, the brand takes its mission a step further by creating a space where customers can explore its full collection, connect with the story behind the products, and experience Joycoast’s commitment to sustainability firsthand.
“We started Joycoast in a small studio apartment with a big mission—to modernize wooden accessories and give people something stylish, comfortable, and eco-friendly that also makes a difference,” said O’Toole. “Opening our first brick-and-mortar store is a dream come true, and we’re excited to welcome the community into a space that reflects our values and vision.”
The new store features modern design touches like white oak shelving, moss walls, and eco-friendly materials, creating an environment that blends minimal style with natural elements. Customers will find Joycoast’s full line of sustainable products—including wooden sunglasses, watches, rings, Apple Watch bands, and wallets—along with exclusive in-store experiences like product engraving and new seasonal launches.
Joycoast’s store is more than a retail location; it’s a hub for sustainability and community. With every purchase, customers directly contribute to global reforestation efforts, and Joycoast’s goal remains clear: to plant one million trees in the coming years.
The Lincoln Park location officially opened June 21, 2025, and is now welcoming customers six days a week.
Location:
Joycoast
1214 W. Webster Ave.
Chicago, IL 60614
Joycoast Store Hours:
- Sunday 10 AM–5 PM
- Monday - CLOSED
- Tuesday - Friday 11 AM–7 PM
- Saturday 10 AM–6 PM
For more information about Joycoast and our mission, visit www.joycoast.com.
Media Contact:
Reese O’Toole
Founder, Joycoast
brand@joycoast.com
